Dear Sunrider Business Leader,

Have you ever wondered what really drives this business? What is that secret ingredient that you need to make sure you succeed with Sunrider? I think the secret is that we all must be amateurs at what we are doing. This sounds kind of strange, but it is true.

Last week I read an article in the BYU Magazine by John S. Tanner with the title Amateurism and Excellence. In the article he wrote:

The word amateur derives from the Latin for "love." An amateur is at root a lover-a lover of sport, science, art, and so forth. It is this sense of amateur that I believe we must preserve if we are to achieve a more excellent way. There is much to recommend the professional ethic, including rigor, methodology, high standards of review, and so forth. Yet I hope we never cease to be amateurs in our professions-that is, passionate devotees of our disciplines.

This seems to define what we definitely must have personally to succeed in this business. Over the years of watching people come into Sunrider and then either succeed or quit ... the one defining attribute I find is that the ones who stay and succeed have a sincere passionate love for Sunrider. For many it's the products they love, and the opportunity they have of sharing these amazing health benefits with other people ... thus creating financial benefits for themselves and others. For others it's the ability to network and make substantial amounts of money ... and still have the time to live a life. Regardless of their individual approaches, they love what they are doing ... and it shows. They are at heart ... amateurs ... they love what they are doing.

Have you ever thought of what you would do if you didn't have Sunrider and its products in your life? I have. And quite frankly, I can't imagine it. What is it I love? The products, of course, but it's the calls every day where I get to talk with you wonderful people, the times when I sit in your homes, meet your families, and to party with you at conventions and cruises ... to name just a few. The thoughts of not having these things in my life inspire me to greater efforts to making this business work for you and myself.

Today was the school's "Job Shadow" day. This is where students have the opportunity to not go to school and go with one of their parents to work and see what they do. My 13-year-old son Jared spent the day with me. We had a blast. We went biking, we were going flying, but the weather was too bad. We worked in the office, called some of you folks, and mostly talked about our business, what it's all about, and whether he could do it when he grows up. In his report on the day he had to mark a career group and explain why he chose that group. He chose the "business" group and wrote:

"I want to be in business because you get free time, lots of money, travel a lot, and get free cruises and I like this job."

What better endorsement could you find? Let's all be successful, high paid amateurs. Let's make this month our best ever for bringing our message of better finances and health to more people than ever.

Sincerely,

Paul Jensen

1. Reflect on why you love the Sunrider opportunity and products. Does the answer get you excited?
2. With that excitement, talk to someone you meet today and tell them the answer to your question.